Wednesday, November 24, 2010

Why I chose the BlackBerry Torch 9800 over the Bold 9780

If anything is perfectly clear, when it comes to me and my BlackBerry preferences, one thing is abundantly clear... I am not a fan of touch screens. In fact, you could say I dislike touch screens.

So the simple question is, seeing as my Torch arrived today (well at least I believe it has (I am in Melbourne at the moment, and it arrived at the Brisbane office today, and I won't get to confirm this, until Friday evening), is .... why?

If you follow me on twitter, you know my perfect BlackBerry device is one with the qwerty keyboard; the type RIM has spent so much time (and no doubt money) perfecting. And that is not a term taken lightly. But I simply haven't come across a better mobile device keyboard, that I can thumb out emails, tweets, etc more efficiently.

I recently purchased a Torch, but that was for my wife (she served out her apprenticeship on a 9630 Tour), and what I can say, is she took to the Torch, like a duck to water, and it is quite impressive to watch her put the Torch through its paces. But she mainly prefers the touch screen.... almost always ignoring the keyboard.

Now my day to day job is an International Business Manager for a global training company, which specialises in time management, workload management, project management and productivity training. One of our signature programs is Working Smart with BlackBerry (, and one that fellow BlackBerry Alliance Members have started taking notice of. The reason? Well, there are phones out there which are more personal devices but have some business tendencies...... and most are touch screens. And there are decision makers out there who prefer the touch screen devices. Our training provides the BlackBerry user with a solid grounding in not only the functionality of the BlackBerry device, but more importantly, how they can save significant time, and plan their days more effectively, by using the BlackBerry as their productivity tool. And a happy BlackBerry user will not have to look elsewhere at other devices. So now, I have fellow BlackBerry Alliance Members starting to refer their clients to myself and Priority Management.

Invariably, during meetings, there will be, as a general rule, BlackBerry users and other devices (touch screens) are normally present.... how to bridge the gap with both? Quite simply, the BlackBerry Torch covers the ground beautifully.

For the touch screen device user, the Torch touch screen walks the walk (and remember, the Torch was specifically designed to operate as 1. a touch screen device only, 2. a keyboard device only. and 3. a combination of both) so we have that type of user covered. For the traditional BlackBerry user (or other lesser keyboard devices) slide out the Torch's keyboard, and let your thumbs do the talking (of interest, apart from the raised lips around the keyboard, the Torch's keyboard is a dead ringer for the Bold 9700's keyboard, and that, my friends, is a good, no, great thing).

So for business, networking and to support our position as a BlackBerry Alliance Member, the BlackBerry Torch 9800 was the most appropriate BlackBerry device, and the Bold 9780 became an also ran.

And that is why a new BlackBerry Torch 9800 arrived for me today (not that I can get my hands on it until Friday evening).


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